industrial . graphic . experience
sotravel Logo Design
I had the incredible opportunity to assist the sotravel team in creating a logo and trademark that truly represents their company's essence – fun and travel!
To begin with, the team sent me some initial ideas, which sparked the ideation process.
The tissue paper drawing. The intention was to incorporate waves as an "S" and the sun as an "O" in the logo to represent the company name, "SOtravel".
He mentioned that he needed the logo to be highly adaptable for use as an app logo, profile picture, favicon, and potentially on merchandise. From this, I understood that the logo should ideally fit within a square format.
He mentioned that he needed the logo to be highly adaptable for use as an app logo, profile picture, favicon, and potentially on merchandise. From this, I understood that the logo should ideally fit within a square format.
Upon receiving this brief, I immediately generated ideas of potential the logo could achieve and sent this back to the team – which thankfully they loved the direction it was moving to!
Ideas that always start with sketches:
Finalised:
Proposed: Animation Idea:
