industrial . graphic . experience
Rebranding Kiddy Palace
2021School Platform Project:
Moving Brands
Under the guidance of Prof. R. Brian Stone and Jennifer Lim
Moving Brands
Under the guidance of Prof. R. Brian Stone and Jennifer Lim
In this platform, we were challenged to redesign a brand’s logo whilst keeping a brand’s identity and integrity. We studied brand identity, strategy, promise and equity, before having to proceed with the creative process of designing a brand logo.
